化妆品市场推广营销策划书

1金炫宫绝豆韩方痘金膏金炫宫绝豆韩方痘金膏河南营销河南营销策划书2目录：目录：一策划目标策划目标··············································3二营销环境状况销环境状况··········································31市场环境分析市场环境分析········································32市场前景分析市场前景分析········································33目标消费群体分析目标消费群体分析····································4三市场机会与问题分析市场机会与问题分析····································41产品特点优劣势分产品特点优劣势分析·································422市场机会分析··················市场机会分析······················533问题及解决措施··················问题及解决措施···················5四营销目标······················营销目标·······················6五营销战略······················营销战略·······················6（一）（一）营销宗旨······················营销宗旨······················6（二）（二）产品策略······················产品策略··························7（三）（三）价格策略···············价格策略·····························7（四）（四）销售渠道······················销售渠道······················8（五）（五）促销策略促销策略············································9（六）（六）其他其他促销方案促销方案········································1212